Buried

I have posted this trailer here to demonstrate how a horror film can be advertised in a way that is different from the conventions of film advertising.

This film features bearly any visual content, which gives nothing to the audience in terms of who is in the film, where the film is set, or what actually happens. Three things vital to the audience to make them actually want to pay their money to see the film.

However, I think this trailer appeals to audiences as it gives them just a small taste of what they can expect from the production, and ultimatley effect them in the same way a generic trailer would do.